In 2018, Ivonne Padilla set out to merge her creativity, Latina heritage, and love of showers to develop a line of plant-based products that engage the senses and elevate the spirit. lujo bar is an impactful culmination of all of these things - a labor or love, meant to spread love to everyone who experiences her brand: from the suppliers, to her employees, to her customers. We sat down with Ivonne to learn more about her start-up journey. 

The GDUSA 59^th Anniversary American Package Design Awards™ is one of the fastest growing national graphic design competitions. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.