In 2018, Ivonne Padilla set out to merge her creativity, Latina heritage, and love of showers to develop a line of plant-based products that engage the senses and elevate the spirit. lujo bar is an impactful culmination of all of these things - a labor or love, meant to spread love to everyone who experiences her brand: from the suppliers, to her employees, to her customers. We sat down with Ivonne to learn more about her start-up journey.